Parts, Precisely.


The Worth Company stands as a testament to unwavering dedication, expertise, and passion in precision metal manufacturing. Nestled in the heart of Stevens Point, Wisconsin, USA, our family-owned and operated enterprise has honed its craft over eight decades, crafting impeccable metal components for a diverse array of industries. With a steadfast commitment to excellence, we surpass our customers' expectations time and again, proudly upholding the tradition of American manufacturing at its finest.

The Worth Company's success has always been rooted in the hardworking and dedicated individuals who choose a career at The Worth Company. We see ourselves as a family, proud of our strong work ethic and our commitment to common goals. Our mission is simple yet profound: We produce produce pride. By working together, for each other, we better ourselves and our families both at home and here at the Worth Company. We invite you to experience firsthand the secret of our success and join us in shaping a brighter future together.

Our origins trace back to the passion of our founder, Joseph Worth — fly fisherman and master metalworker who transformed his love of angling into a thriving enterprise. Today, we remain unrivaled as the premier manufacturer of lure components worldwide, a legacy we continue to uphold with pride. Throughout our storied history, our core focus has remained steadfast: crafting the finest wire products, stampings, split rings, and components that fuel the angling industry's innovation and success.

As a certified ISO9001:2015 manufacturer, The Worth Company has earned the trust of esteemed partners in the automotive and hardware sectors, thanks to our unwavering dedication to quality, consistency, and unparalleled manufacturing acumen. Our exceptional customer service, coupled with our passion for innovation and problem-solving, sets us apart as a valued collaborator committed to our clients' success.


Elevate your business with Worth.

In many ways, our journey mirrors yours—driven entrepreneurs dedicated to delivering unparalleled quality to our customers. At The Worth Company, we understand that success extends beyond offering exceptional products; it hinges on delivering outstanding customer service and responsiveness to your evolving needs.

From industry titans to garage and basement startups, businesses of all sizes turn to us for more than just quality materials and precision craftsmanship. They rely on us as trusted partners dedicated to helping them build better businesses. With innovative products, cost-effective solutions, and unwavering dedication, we empower our clients to exceed expectations and thrive in competitive markets.

At The Worth Company, innovation is at the core of everything we do. From pioneering split rings to revolutionizing spinner blades, our innovative products set the standard for the fishing tackle industry and beyond. With state-of-the-art manufacturing facilities boasting unrivaled production capabilities, we deliver high-volume, cost-efficient solutions tailored to your unique needs.

Our commitment to excellence extends beyond manufacturing prowess. With a streamlined, in-house operation and strategic central location, we ensure expedited delivery and unparalleled service, every step of the way. From order processing to final delivery, we prioritize efficiency and reliability to meet your deadlines and exceed your expectations.


A Legacy of Conservation and Community

At The Worth Company, we recognize our responsibility to preserve and protect the natural ecosystems that sustain our passion for angling. From sourcing environmentally friendly materials to active participation in conservation efforts and river clean-up initiatives, we are dedicated to minimizing our environmental impact for the benefit of future generations.

Our roots run deep in Stevens Point, Wisconsin, and we take immense pride in giving back to the community that has supported us throughout our journey. From sponsoring local fishing events to nurturing youth angler programs, we are committed to fostering a vibrant, sustainable future for anglers and nature enthusiasts alike. Our enduring commitment to conservation and community engagement has earned us the respect and admiration of stakeholders far and wide, solidifying our legacy as a beloved corporate citizen.