The Worth Company 1946 - 1957
Joseph Worth (Pictured right) 1956



The Worth Company owes its enduring success to the remarkable individuals who have chosen to make Worth their professional home. Their unwavering dedication, strong work ethic, exceptional leadership, and spirit of teamwork form the bedrock upon which our business has thrived for generations. 

Since its inception in 1940, The Worth Company has etched an indelible mark on the angling world. Making our home in Stevens Point, Wisconsin, USA, our journey began as a modest fly fishing tackle manufacturer, guided by the vision of 
Joseph Worth, a Canadian immigrant, skilled metal worker, and avid angler.

Joseph's vision was elegantly simple yet profoundly impactful: to craft the highest quality fly fishing tackle that would elevate anglers' experiences on the water. From humble beginnings in a small workshop, The Worth Company swiftly garnered acclaim for its meticulous craftsmanship and unwavering commitment to precision.

During its zenith in the mid 1900's, The Worth Company employed a workforce of 250 individuals, many of whom were Polish immigrants entrusted with the intricate task of tying fishing flies and manufacturing split rings. Notably, The Worth Company stands as the pioneering American manufacturer credited with the mass production of split rings—a product now ubiquitous in the industry.

The significance of Stevens Point, Wisconsin, in the realm of fly fishing cannot be overstated. Blessed with abundant natural resources, including pristine rivers and lakes, the city emerged as the "Fly Tying Capital of the World", and a beacon for fly fishing enthusiasts and manufacturers alike. Amidst this fervent angling community, The Worth Company emerged as a stalwart, joining the ranks of esteemed local manufacturers like Frost and Weber.

Following in his father's footsteps, Bob Worth assumed stewardship of the company, leveraging his early experience as an illustrator to innovate and expand our product offerings. Under his leadership, The Worth Company introduced groundbreaking products such as the Flutter Fin top-water fishing lure and the Anchormate boat anchoring system, catering to anglers and boating enthusiasts alike.


Worth Show Booth 1963
Assembly Department 1970


In a strategic pivot during the late 1980s, The Worth Company transitioned from producing its own line of fishing tackle to specializing in manufacturing fishing lure component parts for the broader industry. This bold decision transformed our competitors into valued customers, solidifying our reputation as a trusted industry partner.

Throughout the 1990s and beyond, The Worth Company expanded its portfolio, emerging as a premier supplier to a variety of industries, including hardware and automotive. Our commitment to precision and quality extended beyond the angling realm, with our flawless key rings becoming an indispensable component in automated production lines worldwide.

Driven by our enduring passion for manufacturing and angling, we remain steadfast in our pursuit of excellence. Embracing modern technology and sustainable practices, The Worth Company is poised to lead the industry into the future. With a diversified product line and a cutting-edge facility, we stand at the forefront of innovation and quality.

Our history is a testament to passion, tradition, creativity, and an unyielding dedication to excellence. From our humble origins to our position as the foremost lure components manufacturer globally, The Worth Company's commitment to environmental stewardship, community engagement, and customer satisfaction remains unwavering.

As we continue to shape the angling industry and empower manufacturers across diverse sectors, The Worth Company remains true to its founding principles, ensuring a legacy of excellence that endures for generations to come.


Electroplating Department 1970
Press Department 1970